20 years ago, foreign media have reported that the Japanese tourists shopping "event": "a batch after batch of carrying a camera, travelers dressed Japanese gathering in crowds and groups in Hermes, Gucci, and Chanel and LV shops, their waist pouch, complexion is ruddy, excited and Zhang Xi Wang, several Japanese effort from the cross-stitch his eyes peer out of the cabinet frame, pointing to the skin and shouted 'this row will.'!"
Today, the world shopping hawker into chinese. Data shows, in 2009 the Chinese buy luxury goods is 56% in overseas consumption, consumption amounted to 13000000000 us dollars. Chinese tourists by virtue of a strong consumption capacity has shocked the world, Chinese tourists per capita tourism consumption has ranked first in the world. But think carefully, why we will become "Shopaholic" exit? In the face of foreign or marvel or sour taste, our shopping mentality is what?
Present situation
"Beijing pound": Chinese tourists
Strong consumer spending, shocked the world
According to reports, Chinese tourist spending in the UK in 2010 discount promotion season luxury Pindar 1000000000 pounds, because the Chinese customer consumption ability is very strong, the British media based on more "pounds" concept to create a new term -- "Beijing pound", known as the "Beijing." consumption of Burberry, LV, Gucci and other major suit luxury is expected to account for 1/3 of sales of the luxury industry. According to statistics, the United States Federal Ministry of Commerce, the Chinese tourists in the United States the average cost of $7200, far higher than international tourists the $4000 average consumption level. Chinese tourists strong consumption ability has shocked the world, small to cosmetics, handbags, electronic products, local products, and even real estate luxury have become Chinese tourists outbound consumption goals, so that even "New York Times" magazine will be on the cover of "Shop China to Shop! "Headlines exclaim" China is consumption-driven".
The fact is really such, as more and more Chinese tourists to go abroad to travel, to a huge consumer force to the overseas tourist destinations. Have a look around the relatives and friends as well as your own, regardless of income level, whether CanTuan or free, an outbound tourism is bound to go shopping, and then carrying big bags of booty home.
The huge Chinese tourists consumer group also let all businessmen began pursuing especially for Chinese service, and even foreign commented: "Chinese tourists to where, funds and services should follow where!" In the United States, Japan, France, the existing Chinese faces salesman to provide Chinese service for Chinese tourists, in France there are luxury brand shops out of service for the Chinese, the Japanese electric appliance shop hung a banner make a pointed comment: "warmly welcome the Chinese dare consumption!"
Chinese tourists are now "the most energy consumption and the consumption of tourists dare". But why, we will become a country "Shopaholic"?
Strong consumer spending, shocked the worldWin focus lost style?
Most often in foreign mainstream media to see similar "Chinese tourists to gamble at high stakes" such reports. See this news, my heart will be thumped thought: "Chinese too rich!" Then the products of some "sour" flavor from these reports.
This makes me think of not long ago in Bangkok in the duty-free shop saw the scene: outside lined up to write a Chinese bus, a door from a batch of the influx of Chinese tourists to the duty-free shop, comes down on the car, he found it was noisy like a vegetable market......
Chinese tourists abroad buy on why so crazy, we can find many reasons and mentality, which is largely due to China's national conditions. Yes, some foreign goods are cheaper than domestic, we also take some souvenirs for friends and relatives, but such a large-scale overseas shopping tide is also mixed with some irrational taste?
"Stay in cheap hotels, eat Chinese food in Chinatown, a scenic spots here, busy shopping all day", which is still Chinese tourists stay of foreigners in the mind of the impression. A program that shopping is the process of tourism, but now many Chinese visitors is some have the order reversed, even buy also labeled the "nouveau riche", "money no taste" label, this is not weakness lends wings to rumours.
Reflect on, when shopping abroad, you have excited at the price and not conscious of loud noise, is also not clear brand name for a Logo way to pay the bill? With our growth compared to the same period in the number of overseas shopping, should be more taste and style, of course, taste and style is not a day cast, China's outbound tourism development is still in the primary stage, when one day, Chinese outbound tourism has become more common than normal, will now play, more know to buy.
The mentality of sketch
Why to love shopping?
Mentality: buy generation options
Similarity: 100%
"Remember to buy me XX ah, the price is about XX yuan a duty-free shop......" There are a few people did not like this before leaving friends and family received detailed instructions? (not only with what to buy, even where to buy and prices are about! ) count, you go to buy back the number of things are only to yourself? In fact, Chinese advocating reciprocity, travel trip, always for friends and relatives, leadership colleagues to take letter in hand, and many people have in foreign consumption is also carrying a long friends confessed "shopping list", so one count, want to take things more. So, the foreign media amazing just their eyes to see a large number of buy of the individual, but in every Chinese shoppers behind the fact is often a group of people are buying.
Attitude two: the appreciation of the RMB to buy
Similarity: 80%
It is said that in the 30 years of Japanese tourists to become the world's rich, and the yen rose sharply against the dollar has the very big relations. Now the RMB has appreciated a lot more than a decade ago, for Chinese tourists, some foreign goods converted into yuan price will be more attractive, especially in the domestic price of hundreds of million of luxury, in the foreign purchase price is up a lot cheaper, plus discounts, rebates, more attractive. One is a "to" word is enough to attract a large number of consumers.
Attitude three: Post "earned" travel
Similarity: 60%
Even though the absence of shopping, but very not easy for a trip to the tourists, not to buy something back really justified. "At least to put money to earn back?" Don't laugh, really some people would be so calculation. For example, to go to the new Matei tourism fare of about 3000 yuan, if at the duty-free shop to buy a few bottles of high-end cosmetics, than to buy in the domestic one thousand or two thousand yuan, other things to buy cheaper than domestic, so one count, 3000 yuan fare not just from the "post" earned back? Useful for personal use, not for anyone, store a few bottles of!
Attitude four: first foreign handsome go back
Similarity: 50%
Although more and more people now travel abroad, a lot of people in a year or even several times the opportunity to go abroad, but overall the Chinese citizens outbound tourism in large groups, or a majority of the first outbound tourists. Since this is the first time, in the face of a superb collection of beautiful things of foreign goods will be some "irrational", just listen to the tour guide said "this thing nowhere else like it," always "loosen one's purse strings generously", anyway, very not easy to go abroad for the first time, is to walk along a back!
Attitude five: go abroad is not easy to overindulge ourselves
Similarity: 40%
This attitude is suitable for many white-collar workers, especially at the end of the year award outstanding work will now some employees to travel abroad, a year of hard work, of course no ground for blame yourself to shopping and travel, food and lodging are responsible, shopping abroad only "to spend money to buy the flower", what is there against it? But often this incentive tour consumption ability is more surprising, the British media had to paparazzi-style tracking reported China a foreign organization 2000 tours travel to the UK, the whole crazy to buy Clarks leather shoes, the average person to buy more than 6 pairs, team unexpectedly from the counter to the road!
Attitude six: the rich gamble at high stakes
Similarity: 30%
Chinese tourists frenzied buying designer in overseas package, the watch is not new, nearly two years of China's wealthy class in foreign countries also have set a new record for shopping, making the world more amazing than they gamble at high stakes of heroism. For the rich class, how much money gamble at high stakes are not problems, their shopping goal has been to more expensive collection, such as haute couture clothing teacher tailor-made, Swiss watches that doesn't sell, is only worth millions yuan watch factory, a hundred years rare wine winery limited edition, global set limit to luxury sports car, and New York area the most expensive house is their good heart.
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